How to Measure the Effectiveness of a Sales Organization?

Peter Kazanjy (@Kazanjy), co-founder of Atrium and author of Founding Sales, joins Erik on this episode.

They discuss:

- The difference between selling to SMBs versus large organizations.

- How founders should think about sales as their company grows and evolves.

- Common mistakes that people make when growing their sales organization.

- What differentiates companies who scale sales successfully versus those who don’t.

- How to think about pricing models.

- How to measure the effectiveness of your sales team.

- How to think about compensation for salespeople.

- The best resources he recommends for learning about sales.

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