Discovering Heroic and Activating Heroic Potential

In this episode, I’m speaking with Brian Johnson, founder and CEO of Heroic Public Benefit Corporation and the author of Areté: Activate Your Heroic Potential.

I know Brian personally, and he is one of the most thoughtful, disciplined, and all-around interesting people I’ve ever met—I can’t wait to share this episode with you!

In this podcast, Brian and I discuss:

• His journey from Philosopher’s Notes, his project that I followed for over a decade!, to Heroic, his vision for social change through personal transformation

• The secret meaning of the word “Hero” and how redefining the word will change our world

• 7 practical objectives that bridge ancient wisdom with modern science…and Brian’s vision for building a community of people committed to making the world a better place 

• The concept of Areté and how it’s the most deceivingly simple way to finally live a life you love

• The fascinating way our mitochondria are tied to our life’s purpose and the emerging field of mitochondrial psychobiology

• The number one way to foster physiological and psychological anti-fragility…the concept that challenges of all types make us stronger, more purposeful, and more capable of supporting others

• The nearly unbelievable results of a study done on Brian’s work showing that just ONE targeted action per day leads to 23% more energy