How to Find Incompatible Potential Markets

If you want to know who your business will be serving, you will have to choose who it won't be serving. To be able to exclude incompatible potential markets by scoring and iltering them, requires a sizable list of prospects. Whittling down that list will happen in the next four steps. Let's just pretend i'm starting a colm sass business, and i want to find a market that works best for me. I'll get started by brain storming a huge list of all kinds of markets, groups of people and potential audiences. Now, let's start.