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2min chapter
Talking Advanced Audiences With NBCU’s Alison Levin
AdExchanger
Intro
This chapter explores the shift from traditional TV ad buying to digital and programmatic approaches, emphasizing the importance of measurement and strategic audience targeting. It also highlights how agencies and publishers are adapting to the changing landscape, particularly with the rise of live streaming sports.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode