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Ari Murray - Content That Converts (Content Legends Virtual Series)

The Marketing Millennials

00:00

How Do You Write Engaging Copy?

Ari Markner writes engaging fun, entertaining copy and then at the turn, it doesn't feel like ads. How do you think about writing this engaging copy? What goes through your mind when you're doing this? You have to write like a person and you have to be fun or it's just going to fall flat. And I think that starts with writing like you talk.

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