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Leadership and Risk-Taking: Empowering Marketing Teams with Claudine Patel, Opella's Head of Brand and Innovation for North America

Marketing Vanguard

CHAPTER

Evaluating Marketers: Criteria for Success

This chapter delves into the key criteria used to assess exceptional marketers, focusing on innovation, impact, leadership, and diversity. It also highlights the role of curiosity in fostering engagement and creativity within the workplace, demonstrating its significance for achieving meaningful business results.

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