2min chapter

How I Built This with Guy Raz cover image

BONUS: Brand Building Live at Cannes Lions

How I Built This with Guy Raz

CHAPTER

Brand Building and Marketing Strategy Evolution

Exploring Viori's transformation from marketing yoga wear for men to a versatile activewear brand, alongside insights into the evolving marketing landscape with a spotlight on social media and AI's role in advertising.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode