Cross-Channel Ecosystems

Andreas: Do you end up with nudge inflation? So eventually a nudge becomes a shove. And you're pushing people instead of just nudging. That's a really good point because you need to push the hardest. You've got the biggest nudge. So it stops being a nudge. But I think it's worth looking at, Andreas, listening to his talk. He says that we dance between these different processes within a bigger goal. Right. Remember about the listener phone in on December 2nd.