S as it comes down to choice, it's vocabulary, it's lexicon. You have to think not just about what you're trying to say, but the specific words that can have impact for your audience. And i was looking at some of the papers of my students last week, and ind just their ability to communicate in very simple phrases is something that even sophistic students still need to learn. Yes, so simplicity and concision, i think, are two guiding principles for both writing and speaking,. a great ye, turning to innovation.

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