Carl Ratcliff 'Reframing Brand Values - from Purpose to Action’.
The New Abnormal
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Building in Resilience
i'd like to think that we're being resiliant, but i'm not necessarily seeing lots of it at the moment. If i look at brands who are trying to play a long term game, i botto say there aren't very many in australia. I can see much activation and tactical stuff to sell stuffhe, unfortunately, i sound fortunate. It's difficult, isn't it? Where do you alance yourself? Abut there seems to be an awful lot of an. E, certainly, marketing and advertising terms, an awful amount of short term anpiem high,. so em quick kind of discountind going on. And then what about the issue enacing
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