Re-evaluating Customer Success and Advocacy : Marketing Lessons from Sydney Sloan
Marketer of the Month
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Awi, What's One Thing You Wish You Had Done Better?
Sales loft recently did a very large rebrand for sales loft last year. Why did you decide that was the right time to do a brand overhaul? And what are sometypes so effectively measuring and implementing a new brand? Awi wanted to do it two years earlier, to be honest, insideor secret here. We went through an entire process. The authenticity of the name and the brand itself didn't change. But we got to amp it up.
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