What’s The One Word Marketers Should Focus On When Transitioning From DTC To Retail?
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Preparing for the Shift: From DTC to Retail Marketing
This chapter explores the vital transition from direct-to-consumer marketing to retail, highlighting the importance of readiness in various aspects. It covers the need for organizational scale, effective distribution, brand presence, and essential preparations like packaging and pricing for successful bulk distribution.
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