S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.
Bulletproof Entrepreneur
00:00
Building a Mechanism for Decision Making
If you're both equal partners, you run the risk of being just a gridlock and no one's going to sort of make decisions. How did he navigate around that? We had as a starter, we had our accountant. And they did be the ultimate decision maker. That made, I decided something similar in the end, just sort of trust him and, and hopefully it never happens.
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