The Best Subject Line for Open Rates Is From Tim Ferriss

This is the one that I would spend the least amount of time caring about. If you're in a position where you can be optimizing your order page, then obviously do. Don't over analyze this if you don't have thousands and thousands of visitors going through this funnel. We rallied around driving multiple order page visits to support this telesales team with 16x conversion rate for an engaged visitor. And it sounds like what he's getting at with both tweets is that those people who kind of abandon their cart or don't go on your funnel are very high value group so if you can continue to nudge them, they'll buy.