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18min chapter
Gabe Lullo: Integrating Technology and Personal Touch in the Evolution of SDR Roles
Make It Happen Mondays - B2B Sales Talk with John Barrows
Integrating Technology and Personal Touch in SDR Roles
This chapter focuses on the integration of technology and personal touch in the evolution of Sales Development Representative (SDR) roles. It discusses the importance of marketing in generating good leads, the need for AEs to be self-sourcing, and the importance of training SDRs with strong business acumen. The chapter also explores objection handling, fostering camaraderie among SDRs, and the connection between belief in the product and effectiveness in the role.
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