B2B Marketing with Dave Gerhardt cover image

#216: Website Teardown | How to Nail your B2B Pricing Page with Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo)

B2B Marketing with Dave Gerhardt

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Debate on Pricing Strategies and Conversion Rates

This chapter explores the effectiveness of various pricing strategies, particularly the 'buy now' approach versus offering trials. The discussion highlights insights from multi-million dollar companies about conversion rates and the crucial role of traffic in A/B testing.

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