2min chapter

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How to stay motivated (according to science)

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CHAPTER

The Importance of Feedback on Progress

New donors gave more when they saw how much had already been raised. Ayala: When we look back on our goals, we get more committed. It's classic sunk costs in action. Should sales managers offer half the bonus once sales men and women get to the halfway stage? Would that be more motivating than giving an incentive to get to the end?

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