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I just remember going through those articles and assuming that they came in witem from the companies themselves, because i vividly remember this. I might be totally wrong. This is just something that imiht ber readingit sounds like it make sense. The dramatic for services like a holo and paramount plus and peacock, where they are seeing a large % of their users come in through the lower priced or free ad suppor te tears. And then you've got services like spoti fi, where over 70% of the spotifi users are on the free. When you let consumers, and gamers, in this case, vote with their wallet, you know they alot ofm are going to