Every three months we do something called a season opener. We get the entire company together for the entire day, and we get each of the groups wher talk abut the big goals that they're driving towards. One of our values is to set crazy, big goals and make them happen. So when we launched our paid product for the first time, we released doves literal dance. It was hilarious. When we launched in spanish, which was the first international market that we launched in, we had a little latomatina festival where run through tomatoes. Like most other social activities, these season openers have had to adjust to covid times.
Onboarding isn't just about employees. The often overlooked step-by-step process — to join a product or company — lays the foundation for everything that follows. No one knows this better than Melanie Perkins, co-founder and CEO of Canva. From the moment she started the Australia-based graphic design platform, she knew she had to engage newcomers with simplicity and speed. It took a series of steps: onboard users to her product, one-by-one; onboard investors to help her build; onboard employees in a way that would pass along her values and her vision. Then onboard new investors, new features, new partners, new markets with the same care and ease-of-use — but at scale. With more than 40 million monthly active users and 3 billion designs created, Canva is proof for the magic of onboarding. Cameos: Ron White (Memory Expert).
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