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12min chapter
#48: Redefining ICP: The Real Deal
gtmPRO
Crafting the Ideal Customer Profile
This chapter explores the critical role of developing a precise Ideal Customer Profile (ICP) for businesses in the lower middle market. It emphasizes the need for detailed analysis over template-driven approaches, advocating for diverse insights through team surveys to refine understanding. The discussion highlights the importance of personal storytelling and real-life examples to reveal deeper customer needs and optimal buying conditions.
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Discover
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