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The ShipIt Journal

Seth Godin's Startup School

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How to Change Your Business Model

i was in charge of a whole bunch of projects, and if we missed the date by even one day, the company, all hundred employes, would go bankrupt. Soft ware and projects at this level are inanely, insanely crazily expensive,. compared to here, where they're almost free. If you want to change it the day before you launch, you've got big trouble. So steve's answer was really simple, thrash at the beginning, and then keep taking people off the project until you lunch.

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