#15 - What Does it Take to Differentiate? | James Doman-Pipe, Remote
Coffee & Compete
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How Do You Find Out What Your Customer Considers Valueable?
How do you figure out what a buyer deems valuable to them? And yet, what is some of the tactics you would use to to figure that out? Yes. O, i think first ittle about what value is. A value is an element that your customer wants to game. So it has to be useful to them. It's got to be worth the effort. And so that might be worth the money, worth their time, worth the energy. Ideally, that value th your customers going to gain is going to meet all three of those testsa and the way that i've found best discoverof them starts with super, super broad customer development.
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