Why building opinionated products is the future, why skipping MVPs in established markets works, and how AI will reshape customer onboarding. When I met Srikrishnan Ganesan for the first time, he impressed me with his original framing of what it means to find (and refind) product-market fit constantly.
Timestamps
02:23 â From SMB to Enterprise: Scaling Without Losing Vision
Rocketlaneâs year-long stealth build focused on unifying project management, docs, and customer portals. The secret? Start with SMBs to validate core workflows before adding enterprise bells and whistles.
07:58 â Pricing for Outcomes, Not Seats
Why Rocketlane charges a premium over Asana: their customer portal drives faster time-to-value. But with AI automating workflows, Sri hints at consumption-based pricing coming soon.
22:32 â AIâs Role: Doing the Work, Not Just Organizing It
Charge for work done, not headcount, as teams shrink.
31:52 â The Compliance Trap
âGet SOC 2 early, even for SMBs.â Sri shares why skipping compliance torpedoes enterprise deals later. Pain now, payoff later.
37:37 â Roadmaps in the AI Era
Their moat? Owning the system of record for onboarding to build AI agents that competitors canât replicate.
42:31 â Enterprise Demands vs. Vision
When some clients demanded features, Rocketlane delivered⊠18 months later. Sriâs playbook: bake enterprise asks into broader platform goals to avoid becoming a custom dev shop.
đ„ Hot Takes
- âMVPs are dead for established markets.â
Sriâs radical bet: Launch full-featured products from day one in mature categories. Partial solutions get pigeonholed as âjust another Xâ. - âSOC 2 isnât optionalâeven for startups.â
Compliance isnât just for enterprises. Rocketlane prioritized SOC 2 early to avoid losing deals to legacy players. Painful upfront, critical long-term.
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