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20min chapter
How to find and pull startup growth levers | Matt Lerner (Founder and CEO at SYSTM, Author of Growth Levers)
In Depth
The Founder's Role in Startup Growth
This chapter explores the pivotal role founders play in the early stages of startups, particularly in product development and growth strategies. It emphasizes the importance of founders' direct engagement with customers to inform product design and marketing, while challenging the notion that hiring experienced personnel can replace this involvement. The chapter also delves into the need for a structured experimentation model to foster continuous learning and adaptability within the organization.
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