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THINKING FAST AND SLOW - Commented Book
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Anchoring Effects in Real Estate Decisions
Anchoring effects are found in decisions that people make about money, such as when they choose how much to contribute to a cause. Powerful anchoring effect is above 30%. Increasing the initial request by 100 dollars brought a return of 30 dollars in average willingness to pay. The difference between high anchor and low anchor groups was 120 thre dollars.
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