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I used an ancient storytelling trick to get 11k TikTok followers
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The Curious Gap in Marketing
When an important outcome is unknown to people, they can hardly think of anything else. Sam Tatum in his book Evolutionary Ideas shares how products have used the curiosity gap to boost sales. In 2020, Mattel launched Color Reveal Barbie where each doll's look remained a complete mystery until the doll was bought and revealed.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode