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How To Create Undeniable "Hype" Around Your Consulting Services With Michael F. Schein: Podcast #243

Consulting Success Podcast

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Evolution from Agency to Consultancy Think Tank: Developing Clients into 'Hype Artists'

The chapter explores the company's transition from an agency to a consultancy think tank and marketing agency hybrid, focusing on transforming clients into 'hype artists' through strategic experiments. It discusses the move towards a more streamlined and profitable setup, typical client engagements, pricing strategies, and the importance of embedding strategies into clients’ DNA. Additionally, it highlights the evolution of consulting services structure, the structured process for effective results, and the value of understanding clients' true objectives beyond initial requests.

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