S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.
Bulletproof Entrepreneur
00:00
How to Market With a Business and a Budget
I like to look back. What's the real guts of something and my business is marketing, some of the best stuff was written in the 70s? Some of the stuff you take is something like Cartler. He created segmentation targeting positioning. And there's a lot of people disagreeing with that. But I think it's probably one of those fundamentals that's viper if you're going to go to market with a business and a budget. It's just more what you're soaking up. My first piece of advice would be just to look at everything and read everything. Just because you don't know when those dots are going to need to be joined.
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