The Truffle that Cost a Startup: Lessons in Business Decision-Making

This chapter recounts a startup's downfall due to a misguided decision involving customer incentives, highlighting the contrast between initial success and eventual financial losses. It serves as a cautionary tale about the risks of conventional business practices and underscores the importance of careful decision-making for sustainable growth.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

In today’s episode of The Eric Ries Show, I’m joined by Gagan Biyani, Co-Founder and CEO of Maven, a platform that’s redefining online education with cohort-based courses. Before Maven, Gagan co-founded Udemy, now one of the largest online education marketplaces, and Sprig, a meal delivery startup.

Gagan started his entrepreneurial journey at just 21, and along the way, he’s experienced both big wins and tough lessons. We get into what worked, what didn’t, and how those experiences shaped his approach to building companies today.

In our conversation today, we talk about the following:

• How a free truffle at Sprig revealed the pitfalls of MBA-style thinking

• Why Gagan has shifted his thinking to be less metric-obsessed

• The underestimated value of intuition in decision-making

• Maintaining company culture at scale—onboarding new hires while preserving core values

• What drives value in any marketplace

• Lessons from Gagan’s exit from Udemy—and how he rebuilt his friendship with his co-founder

• How to use AI to increase productivity and where it falls short

• An explanation of Gagan’s concept of ‘atomic unit’

• AI’s potential to transform education

• And more!

—