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169. Chris Dreyer — Unlocking Leverage: Strategically Scaling Your Impact
The Game Changing Attorney Podcast with Michael Mogill
The Importance of Leverage in Advertising
Not everything works for everyone because either they have not invested a sufficient amount of money to be able to determine whether that they reach a certain point of market saturation or there's just not enough time spent. Every successful TV advertiser that I speak with will say that, look, if you're going to go in the TV, you've got to prepare to make a full year commitment and expect no return for a 12-month period. And if you're not willing to do that at the onset, don't even go into the TV. There's still a lot of opportunity in TV. It's Disney plus Netflix, YouTube TV, all that, but there's still a big audience for distribution
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