3min chapter

Psychologists Off the Clock cover image

401. The Doors You Can Open Through Sponsorship with Rosalind Chow

Psychologists Off the Clock

CHAPTER

The Intricate Relationship of Trust in Sponsorship

This chapter explores the intricate relationship between sponsorship and trust, distinguishing it from mentorship. It emphasizes the importance of trust for both sponsors and their protégés, along with the audience's trust in sponsors as a key factor for successful sponsorships.

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