401. The Doors You Can Open Through Sponsorship with Rosalind Chow
Apr 2, 2025
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Discover the vital difference between mentorship and sponsorship and how each shapes career trajectories. Rosalind Chow discusses her new book, revealing how intentional sponsorship can promote diversity and inclusion in the workplace. The episode tackles power dynamics in networking and the importance of trust, advocating for a collective approach to foster social equity. Real-life examples illustrate how sponsorship can create transformative opportunities for marginalized professionals, encouraging listeners to rethink their professional relationships.
Sponsorship is crucial for career advancement, particularly for marginalized groups, as it involves advocates promoting protégés in influential spaces.
Building trust is essential in sponsorship relationships, highlighting the mutual respect and competence necessary for effective advocacy and support.
Deep dives
The Importance of Sponsorship
Sponsorship is vital for advancing individuals in their careers, particularly among marginalized groups. Unlike mentorship, which focuses on a direct relationship between mentor and mentee, sponsorship involves advocates who actively promote protégés to others in influential positions. For example, the story of Kim Ang, the first female general manager in Major League Baseball, illustrates how her success came from someone in power who believed in her capabilities and championed her in crucial discussions. This distinction highlights not just the role of sponsorship in personal advancement, but also its potential to challenge systemic biases in professional environments.
Assessing Power Dynamics
Individuals in positions of power have a unique opportunity and responsibility to sponsor others, but they must also be mindful of potential biases in their sponsorship decisions. Often, sponsors naturally gravitate toward individuals resembling themselves, which can perpetuate existing inequalities in the workplace. Engaging in thoughtful sponsorship requires actively looking out for overlooked talent, ensuring that those in need of advocacy receive the visibility and support they deserve. This proactive approach can lead to broader systemic changes within organizations, fostering diversity and inclusion in the process.
Trust in Sponsorship Relationships
Trust is a foundational element in sponsorship, but it manifests differently than in mentorship settings. In sponsorship, the sponsor must trust the protégé to shine in front of external audiences, while the protégé may not even know who their sponsors are. This dynamic emphasizes the risk sponsors take when advocating for someone, as their professional reputation is on the line should their judgment prove incorrect. Therefore, building relationships based on mutual respect and demonstrated competence becomes essential for effective sponsorship.
Reframing Networking Approaches
Networking often carries a transactional stigma that can overshadow the relational benefits it can provide. By shifting focus from personal gain to collective support, individuals can establish connections that benefit not just themselves but also others in their network. Encouraging a culture of sponsorship emphasizes the importance of being a knowledge broker, where individuals facilitate connections and opportunities for others. This communal approach not only enhances social cohesion but also sets the groundwork for richer and more equitable professional relationships.
They get into the real difference between mentorship and sponsorship, why both matter, and how having the right sponsor can completely change the game for your career.
Rosalind shares her perspective on the challenges of systemic racism and inclusion and how being intentional about sponsorship can actually create real opportunities for people who need them.
Concluding the interview, Debbie and Yael give their take on what it means to build relationships that open doors, not just for ourselves but for others, too.
Listen and Learn:
When systemic solutions fade, what can individuals do?
How sponsorship, not mentorship, breaks barriers for marginalized professionals
How power dynamics in mentorship can shape careers and why sponsorship may be the real key to success
Rethinking networking and how shifting from power moves to collective problem-solving can build real influence
Sponsorship vs. mentorship: why trust flows differently, and why sponsors take the biggest career risks
Can sponsorship fight bias, or does it reinforce it?
How Kristin became the unlikely leader of a program for Black professionals and won over skeptics
How sponsoring a colleague led Kristin to a Harvard Business Review article and a career boost
Rosalind Chow is an Associate Professor of Organizational Behavior and Theory at Carnegie Mellon University, where she studies the power of social hierarchy and its impact on diversity and inclusion efforts within organizations. She uses her research expertise to direct executive leadership programs aimed at accelerating participants' careers, with a particular focus on the advancement of women and members of marginalized groups. Her forthcoming book, The Doors You Can Open (PublicAffairs, April 8, 2025), introduces the concept of sponsorship as a way we can use our social connections to change the relationships we have with other people and the relationships that other people have with one another in the service of creating greater communal good.