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Twittersode! How The Ownership Economy is going to change your marketing strategy
Marketing Against The Grain
Community of Product, Community of Practice, Community Hobbies and Interests
In the future, you cannot separate your media from community. We are in a world where community has to be thought of in the same way. A medium and community are two of the same things, and you have to think about them in totality. I don't think it's all the way there yet yet.
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