Online Shopping

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Natalye saw a vast disconnect between the forward looking fashion brands and backward looking retail. The consumer wanted something new, but the stores were selling something old. Not only was online shopping slow, it also wasn't very glamorous. This was te time when you had to unplug your telephone to geto line. And i thought, wouldn't it be amazing if you could combine the impulse and the marketing of what was new?

You’ve had a glimpse into the future, and you’re sitting on an idea that could change the world. Now what? Well, prepare for layers of resistance, and be ready to spring into action. Throughout her career, Natalie Massenet has proved her ability to spot – and act on – a trend, first as a fashion journalist and then as founder of the luxury e-commerce site Net-a-Porter, which pioneered online shopping for high fashion. Now, she’s at the helm of the new fund Imaginary Ventures, with $1 billion under management. Natalie and Reid share tactics about how to deliver the future to consumers, manage pushback, and navigate uncharted territory.

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