The Power of Interpretation Rests With the People Who Tell the Story

How do you build a kind of positive narrative in this shift? One is you identify naturally occurring narratives and you emphasize the ones which are going in the right direction. Part of it is actually, to be honest, most people like negative stories,. They have evolutionally advantage, avoidance of failure is a more successful strategy. So our work, for example, on citizen engagement is to allow people to generate their own narrative.