14min chapter

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208. From Plumbing Tech to CEO: John Wilson on Scaling a $26M Home Service Company

Millionaire University

CHAPTER

Harnessing Niche Marketing for Business Growth

This chapter explores the strategy of niche marketing within the home service industry, emphasizing the benefits of specialization for efficiency and profitability. It highlights the significance of employee satisfaction and a positive company culture as foundational elements for sustainable growth. The speakers also encourage aspiring entrepreneurs to look for underserved markets to capitalize on unique opportunities and achieve financial success.

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