THINKING FAST AND SLOW - Commented Book
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The Cognitive Ease Effect of Repeated Words
As expected, easily pronounced words evoke a favorable attitude. Companies with pronounceable names do better than others for the first week after the stock is issued. Stocks with pronounceable trading symbols out perform those with tongue twisting tickers like p x, g or r d o. The famed psychologist robert zianc dedicated much of his career to the study of the link between the repetition of an arbitrary stimulus and mild affection that people eventually have for it.
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