When you build the course make it affordable so as many people as possible can buy it because it's a quantity game. I want everyone saying great things about my course every day online. The quality is huge, but there's all these psychological factors too. How are they going to look to their friends when they recommend you to others? Is it specific enough that there will be problems in its own right? And so I think this process of making sure that not only can we afford it but they'll talk on our behalf over and over again with different ideas for how to get better at what we do.