Out of the Comfort Zone cover image

A Radical New Way to Negotiate with Barry Nalebuff

Out of the Comfort Zone

00:00

How Do I Create Value for You?

"I'm not so keen on doing negotiations, ex post rather than ex ante. I'd rather say, here's what we're going to agree on the pie that we can create," he says. "If you're not prepared to do that, then basically you're telling me you don't value what I'm doing."

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