Ep #10 | WTF is the Next Gen Thinking? Nikhil w/ Navya, Tara, Aadit & Kaivalya
WTF is with Nikhil Kamath
Encouraging Entrepreneurship Among Younger People and Redefining the Image of an Entrepreneur
In this chapter, they discuss how to encourage entrepreneurship among younger people and position it as an aspirational career. They also touch on redefining the image of an entrepreneur and expanding the definition beyond startup founders.
Roughly 60% of the Indian population is under the age of 30 and hence the coolness funnel tends to be top-down. This is the segment that everyone will be building for. The consumption trends and behavioral patterns we hear here from these 4 accomplished people will likely remain relevant over the next decade. We have Navya - who's an unlikely grounded person one usually wouldn't assume, the precocious Zepto Brothers - where what stands out more than everything else is the bond 2 guys who met in the 6th-grade share with each other, and Tara - an outsider who paved her way into the very inside world of Bollywood. The transient nature of younger folks when it comes to housing/transport/ownership/vocation/fashion/shopping and the shorter attention spans are very different to someone like me who spends 8 hours watching a cricket match for example. Biases aside, there is so much to learn here!
#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://in.linkedin.com/in/nikhilkamathcio Koo https://www.kooapp.com/profile/Nikhilkamath #AaditPalicha : Co-Founder & CEO of Zepto Follow Aadit here: Twitter https://twitter.com/aadit_palicha Instagram https://www.instagram.com/a.palicha/ Facebook https://www.facebook.com/aadit.palicha.9 Linkedin https://www.linkedin.com/in/aadit-palicha/ #KaivalyaVohra: Co-Founder & CTO of Zepto Follow Kaivalya here: Twitter https://twitter.com/v0hra Instagram https://www.instagram.com/kaivalyavohra/ Facebook https://www.facebook.com/100012626226933 Linkedin https://www.linkedin.com/in/kaivalya-vohra #NavyaNaveliNanda: Founder of Project Naveli & Co-Founder of Aara Health Follow Navya here: Instagram https://www.instagram.com/navyananda/ LinkedIn https://www.linkedin.com/in/navyanavelinanda/ Navya’s Podcast https://www.youtube.com/@navyanavelinanda #TaraSutaria: Bollywood Actor & Singer Follow Tara here: Twitter https://twitter.com/tarasutaria Instagram https://www.instagram.com/tarasutaria/ Facebook https://www.facebook.com/people/Tara-Sutaria/100057211939870/
Timestamps
(00:00) - Intro
(02:05) - Zepto Bros Arrive
(04:00) - Story of Zepto Bros
(06:28) - Stanford Dropout Tale
(07:29) - KiranaKart Beginning
(09:31) - Dark Stores & 1st Funding
(12:02) - Cracking Sales as Techies
(13:35) - Zepto's Sales Growth
(14:30) - Y Combinator & Hurdles
(17:45) - Series A & Beyond
(20:19) - Grocery Economics
(23:31) - Navya’s Unconventional Choices
(27:07) - Navya on Privilege & Goals
(31:51) - Navya’s Reflections
(39:08) - Tara's Artistic Childhood
(40:10) - Disney to Bollywood- Tara's Story
(43:51) - Unveiling Bollywood’s Reality
(45:10) - Flaws in Movie Business
(46:10) - Changing Taste of Audience
(47:46) - Tara's Upcoming Film
(49:10) - Tara’s Dream Project
(50:20) - Who is Tara, really?
(51:27) - Music Tastes
(54:29) - What is the new gen. up to?
(56:16) - New Gen. & Consumption Trends
(01:00:00) - Flipkart vs. Amazon: Are both same?
(01:00:56) - Zepto’s USP & Commodities
(01:03:20) - Surprising Shopping & Buying Trends
(01:11:41) - The Complex Cinema Business
(01:15:27) - Do People Pay for Premiumization?
(01:19:18) - Social Media Blue Ticks, Scarcity Principle & Discovering Products
(01:28:10) - UPI vs. Credit Card
(01:29:08) - Trends in Social Media?
(01:30:26) - Income Inequality
(01:34:17) - Empowering Young Entrepreneurs
(01:38:12) - Education Systems: Old vs. New
(01:49:58) - Anecdotes from School
(01:53:45) - Childhood Challenges & Therapy
(01:56:50) - Dealing with Founder’s Conflict
(02:01:45) - Nikhil’s Brotherly Advice
(02:03:50) - Tara on Content
(02:13:06) - Marriage, Kids & Beyond
(02:17:39) - Woke Culture, Entitlement & Social Media
(02:23:55) - Tara's Wall-Bump Mishap
(02:25:53) - Navigating Cancel Culture
(02:31:12) - Brand Narrative in 1 Line
(02:35:00) - Surprise Jamming Session!
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