#416: See More Sales by Revealing Your Storytelling Blind Spots
Business of Story
00:00
How to Be a Subprime Buyer
"We all have those sidekicks, right? Yeah. Those Obi-Wan Kenobi's the Glenda Good, Good Witch of the North that helps us get through," he says. "What goes on between our ears, we have to really tap into that and see, is it the truth or is it something that's holding me back?"
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