The Importance of Self-Aggrandizement

Rick Hansen: There's this essential mismatch that I'm thinking like the little I know of sort of you know evolutionary anthropology is like living in a tribe of a hundred people. He says we've now created an environment with social media that amplifies self-aggrandizement and shame they're both aggrandiosity. The same thing happens when somebody receives a like or gets a new follower on their social media feed there's a burst of activity in the nuclear nucleus incumbents, he says. Rick Hansen: It took the genius of Mark Zuckerberg to amp this up to a level where everyone's preoccupied much of the time with how am I looking.