20.48: Now Go Write- How to Pitch Your Work
Writing Excuses
Audience-first pitching strategy
DongWon and Mary Robinette explain tailoring pitches to audience expectations and needs.
In this episode, DongWon digs into one of the business topics of our upcoming craft book: pitching. How do you talk about your work so other people immediately understand its category, vibe, and why it matters? They break pitching into two parts—content (what you say) and presentation (how you say it)—and share concrete tools like comp titles, short taglines, and simple back-cover formulas to sharpen your pitch. You’ll hear how iteration, audience-awareness, and practicing aloud (think karaoke for pitches) turn a clumsy elevator spiel into something that lands. Tune in for hands-on advice you can use next time an editor, agent, bookseller, or potential reader asks, “So, what’s it about?”
Homework:
Write three short, 2–3-sentence pitches for your book (or other WIP) that each take a different angle—one focused on worldbuilding, one on character, one on plot. Then read them aloud to someone and watch where they light up, glaze over, or lean in, so you can see which pitch actually works.
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Credits: Your hosts for this episode were Dan Wells, Erin Roberts, Mary Robinette Kowal, Howard Tayler, and DongWon Song. It was produced by Emma Reynolds, recorded by Marshall Carr, Jr., and mastered by Alex Jackson.
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