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313 - Integrating Customer Feedback is Product Management

This is Product Management

CHAPTER

How to Cut Through the Noise and Determine What Matters

The toughest problem in feedback collection is what to do with the data once you've got it. Many companies are spending literally dozens of hours per week just reading through and tagging all of this stuff. It's actually really, really time consuming to go in and read through everything, but it's extremely valuable. There's not one company out there that's actually reading through every single thing,. grouping it all together into one unified grouping then using it from there to improve their products.

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