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How Do You Manage Late Stage Deals?
If you ran the sales cycle right the first time, that customer is going to want to advocate for you. The role of users and real user reviews, real references, real testimonials is so much more meaningful than words on a website. There is who should be handling the objections, not sales reps. You never like an objection like from a sales rep to the prospect. They don't believe us for the sales person. I've had customers like run the demo like wide early in the process, the trend.