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Google Maps
Acquired
Do We Want to Do Value Creation, Value Capturing?
Google maps is a perfect example, to me, of the kind of thing that ben thompson has been talking about for a couple of years now. Because gug maps has created so much consumer surplus. It's free to use as a consumer. Its incredible benefits to lake so many people's lives and so many other businesses. And yet, because of that, it has this mote where it's effectively a monopoly,. The acquisition would not have happened in today's anti trust environment. But no doubt, in my mind, massively, massively value creating for the world that es prote loses, and that this acquisition happened, zero doubt.
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