5min chapter

The Gray Area with Sean Illing cover image

How we all became a brand

The Gray Area with Sean Illing

CHAPTER

Introduction

Tara Isabella Burton is the author of a new book called Self Made, creating our identities from Da Vinci to Kardashian. She's a cultural critic and an Oxford educated theologian who brings that sensibility to every topic she touches. It makes a compelling case that something fundamental shifted in the 17th century - it was beginning of a turn away from collective identities towards a more individualistic mindset.

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