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EP58 Jake Bornstein on Leadership & Clarity

The Jim Rutt Show

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Is There a Difference Between a Successful Franchise and a Failure?

Christiansen: Most of the time, we are confused without realizing it. He says confusion shows up as a neurological response when reality doesn't match our existing mental models. Our cognitive architecture is designed to respond to the unexpected by solving simple problems, he says. Christiansen: But complex problems don't respond well to taking higher level cognition offline.

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