S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization
The Marchitect
The Importance of Positioning
Cindy: Think about positioning a few different layers. For us, it's our revenue platform. Well, what do we actually do? What are the jobs to be done next level down by persona? And if we can connect all of that positioning from the persona through our technology through the category and there's a through line that actually makes sense, then the enablement to the field makes it make life a lot easier.
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