SaaStr 501: The State of Software Buying From SMB to Enterprise with G2 CMO, Amanda Malko
The Official SaaStr Podcast: SaaS | Founders | Investors
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The Importance of Retention Marketing
Retention requires a strategy, a plan and a budget. 80% of respondents said they need to see tangible r o i in six months or less. 60 % are going to be watching other companies and chek to see if they should stay with you. One and three buyers prefers to buy complimentary products from the same company.
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